core skills and services
Start up | Scale-up | Grown up
Companies have always sought help to growÂ
Our services can work at three levels with your company and we understand how those need to be considered depending upon the mode you're in:
1. Open-source marketing
When a company is venturing into new territory through expansion or product development, it helps to manage growth costs by outsourcing marketing resource. We've deployed teams covering CMO, marketing management, media, design and build and execution in many sectors including a global technology company for 2 years. You'd have an agile team fully integrated to your own team to optimize existing resource. We're happy to share in risk and reward if that's what works for you.
2. Planning and evaluation
For many clients, new activity carries risks that need to be quantified.
We have spent a decade developing and deploying the unique oomph insight accelerator. It combines tried and tested insight and intuition gathering techiques to rapidly build a picture of competion, audience and proposition. We have made it quick, inexpensive and effective and we know it works.
We then deploy our business research platform - Decision Juice - to bring qualitative and quantitative research together in a single survey. A unique innovation that has been deployed from start-ups to grown ups. We can even help you do it yourself.
We can then fast track a marketing plan that may be for a beta launch of a B2B SaaS (Software as a Service) model or a multi-channel B2C campaign for a new piece of gadget bling.
For some clients, we stay on as insight and customer planning agency to continually drive intelligence into the marketing programme through wave-based research activity.
You should be able to make quick decisions that help you crash through your growth objectives and transform your business.
3. Marketing programme execution
Because of the nature of our business model “ open-source marketing “ we will usually be engaged in marketing programs that have a strong digital component. However, these may also incorporate brand and identity development before any collateral is developed and media planned and bought to execute campaigns. We'd expect to consider all elements of online marketing from SEO to social and the development of content and online assets using user-centred design principles.
And just because we get digital, doesn't mean we don't understand the need for and have the ability to produce offline collateral for events, brochures and direct communications.
With our customised approach to eCRM that builds on customer journeys, we can also run outbound and inbound marketing programmes covering multimedia channels - if it generates a cost effective lead, it's in the mix.