NARPO has a growing membership.
Their story, like many over-50’s organisations, is becoming about much more than retirement, as their members live longer and do more.
Web design and build
Transforming retirement into
‘Life, Work and Leisure after the Police’
Re-positioning, website build and CRM
Market evaluation, rebranding, positioning development, strap-line creation, look and feel.
From this we developed an all-new website to represent the new positioning.
A user-centred Information Architecture was deployed on a WordPress platform, integrating with a new CRM system deployed from oomph.
We put together a relaunch programme with video, email and digital content development.
The member experience was designed to be engaging, focused on a new and thriving phase of life, not a wind down.
Life, work and leisure. After the Police.
The roll out of the new positioning was across all social platforms, email communications and print magazine.