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Consumer Insight Accelerator programme

Cotswold Outdoor had grown from 13 stores in 2005 to over 60 stores in 2013 when oomph were engaged to transition their marketing programme from a product to a customer focus.

Applying the Oomph Insight Accelerator programme, extended for key workshops with the executive team, we developed an umbrella marketing plan and a research strategy.

The research was specifically to drive insight into acquisition and retention around customer 'need.states' that would drive more relevant and targeted messages to an ever-increasing customer base.

This approach informs all areas of the business, from strategy to buying and campaign execution. The acquisition of the Snow+Rock business with Runners Need and Cycle Surgery facia adds further complexity to the programme - and of course further opportunity to develop a clear leader position in the exciting Outdoor sector.

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