Massively reduced CPA for Gaming Innovator
Contagious Gaming is a leading edge gaming provider and has developed Goal Time, the world's first in game football lottery.
Goal Time needs sign ups and repeat play to succeed and oomph has developed a digital media, eCRM and content/social strategy to meet these business objectives. Using A/B testing with media channels and offer levels, cost-per-signup was reduced from just over Â£300 to Â£13 over a four-month period and sign-ups per day increased by a factor of 9. To get the new signups playing, oomph developed an eCRM and content/social programme which increased bets/game by a multiple of six and increased gross monthly revenue five-fold.