Online eCommerce new launch - home goods
Cotswold Mat Company had focused its distribution as a reseller of cleanable mats through country events.
Founder Mark Blogg came to oomph for help in transitioning to a successful online retailer of a wider range of floor products for home and business.
Using the oomph Insight Accelerator, we looked at audiences in a new light, attached some intriguing pen portraits to them and revamped the range in line with customer groups such as 'muddy paw people' and 'active families'.
We rebuilt the site on a new platform using Magento as the eCommerce engine and devised a digital marketing programme with SEO, social and PPC support.
Mark reached out to new suppliers all over the world to expand his range and Cotswold Mat Company is no longer a one product business - it really is about 'keeping your home beautiful'.